William R. Pelton (1946-2024), a third generation ranch raised Montanan, loved helping others, bringing humor and good cheer to friends and strangers alike, and living life in Montana. Bill’s upbringing and interests led him to Montana State University where he received a B.S. degree in Animal Science & Ag Production. He remained a loyal and proud Bobcat throughout his life. He had many agricultural based positions that allowed him to support rural families with their financial planning and insurance needs, ag marketing, animal science, and ag production. All of this experience led Bill to open his own digital livestock marketing and consulting business – Bill Pelton Livestock – in 2002. Bill has the distinction of being first in the industry to develop and use electronic promotion, “e-CattleAds” and bull videos, as a medium to help his clients achieve success. When not working in the business or serving as volunteer to further his lifetime goal of giving back to livestock agriculture he enjoyed being horseback, playing golf and spending time with friends and family. Bill thrived in business ownership by utilizing his skills and network and providing customer service that he felt all rural families deserved. Bill truly lived his motto – “We work every day ,,, not just sale day!”   Obituary