William R. Pelton (1946-2024), a third generation ranch raised Montanan, loved helping others, bringing humor and good cheer to friends and strangers alike, and living life in Montana. Bill’s upbringing and interests led him to Montana State University where he received a B.S. degree in Animal Science & Ag Production. He remained a loyal and proud Bobcat throughout his life. He had many agricultural based positions that allowed him to support rural families with their financial planning and insurance needs, ag marketing, animal science, and ag production. All of this experience led Bill to open his own digital livestock marketing and consulting business – Bill Pelton Livestock – in 2002. Bill has the distinction of being first in the industry to develop and use electronic promotion, “e-CattleAds” and bull videos, as a medium to help his clients achieve success. When not working in the business or serving as volunteer to further his lifetime goal of giving back to livestock agriculture he enjoyed being horseback, playing golf and spending time with friends and family. Bill thrived in business ownership by utilizing his skills and network and providing customer service that he felt all rural families deserved. Bill truly lived his motto – “We work every day ,,, not just sale day!”   Obituary

Darci, Bill’s daughter and “one of the twins”, was raised in Montana and grew up in the small town ranching community of Absarokee.  Her childhood included time working with her family on the ranch, riding horses, playing basketball, being outdoors, and proudly serving in 4-H and FFA.  Prior to embarking on her career in International Business,  Darci received her Bachelor of Science Major degree in Business Administration and Bachelor of Arts Minor degree in Asian Studies from Lewis & Clark College in Portland, Oregon. Darci has also been awarded a Masters of Beef Advocacy by the National Cattlemen’s Beef Association (NCBA). Like you, Darci has seen how technology innovations impact our lives over the years. With over three decades of experience in multiple industries and geographies she supports the Pelton Livestock team and our customers with the tools & technology that come with marketing “chores”.  Darci served as a Board Director for the Alliance of Technology and Women in Dallas, sharing her experience and giving back to help middle school children and women achieve their full potential is a cause that she is passionate about. Darci makes her home between Montana and Dallas, enjoys raising her twins, and spending time with her family.